Author Archives: paperboy

Press Release: Judy’s Book launches Helping small businesses unlock the marketing potential of social media

Seattle – Local business review site, Judy’s Book, announced on Friday the launch of their new product  This mobile product is the latest addition to their suite of offerings for small businesses that include enhanced listings with photos, video, SEO, and rapid syndication with all leading directories and search engines. provides self-serve creation of a mobile website along with a printable flyer which brings customers to the site via scanning a QR code. The mobile site links to all leading social media outlets and helps businesses gain followers on Facebook, Twitter as well as get more reviews on every leading review site, including Judy’s Book.  All in just 60 seconds!

“Our strategy is to act as a neutral aggregator on behalf of our small business clients.  We want to help increase all of their social media and online review presence,” said John Nelson, Business Development Director of Judy’s Book, which is based in Seattle, Wash. “What better place to solicit reviews and Facebook Likes than right in the business itself?  We want to become a verb meaning to scan an in-store QR code.  This initiative represents a bold new direction for Judy’s Book.”

Customers in a local store will see the display and be solicited to “ for an instant 10% off their purchase.”  The business owner gains fans and followers, and the consumer is rewarded with an instant rebate.  This tactic will help accelerate adoption by the public which has been a challenge in the mobile space.

“We want to ensure that the user experience is smooth and easy for small business owners to use,” said Mike Ma, Lead Developer of Judy’s Book.  “We have made this literally a 60-second process.  We serve local businesses by creating tools to help them navigate the often overwhelming social media and mobile world.” Features:

• Mobile site with hours of operation and links to Facebook, Twitter, Judy’s Book, and leading

review sites

• Flyer to post in the business itself; complete with QR code linking to mobile site

• Mobile loyalty “punch card” Benefits:

• Mobile website establishes mobile presence

• Flyer helps business grow “likes” on Facebook as well as gain “followers” on Twitter

• Business gets more reviews on Judy’s Book and other leading review sites, resulting in SEO


• “Punch card” rewards loyal customers without the hassle of keeping paper records


For more information, contact:

John Nelson at (206) 388-3760 or


Get Your Business Mobile Site and Social Media flyer in 60 Seconds

or less…and it’s not only a mobile website but you also will get a social media flyer for your business.  In the spirit of giving and serving the community, we want to announce a new product offering – – for FREE (won’t stay this way for long):

  • Social Media Flyer
    • Seems like everyday, there is a new tool to market yourself on the Internet.  First it was yellow pages, and local directories, and now Facebook, Twitter and all these Check-in apps; how can you share all that with your customers?  With the social media poster, you can customize the various social media outlets you use (if you don’t have one yet, we can help you out), we’ll generate you a flyer, and you can print it off right away!
    • It’s a 8×11 size so you can use regular color printer and put it on the wall.  You can even get one of the plastic display stands to put it on a table noticeable to your customers.
  • Mobile Website
    • iPhones, Windows Phones, Android Phones and Blackberries and whatever other berries are all popular phones that people use to surf the Internet.  More of them will be poking away at the phone’s screen while waiting in line at your store, or sitting at the table side.  Why not give them a mobile friendly site to look at and find out all the cool things you offer?
  • Mobile Punch Card
    • Would you like to reward your loyal customers? Despite rain or snow, they still trek to your establishment?  You can come up with the rewards, and we’ll do the rest.  Email us on how to get you signed up.
  • Coupons and Deals
    • Why give away 50% of your revenue on these daily deal sites, when you can directly reach your customer base through our mailing list?  You can send out coupons and promotions via us and we’ll deliver to your target audiences.  Email us on how to get you signed up.

Are you ready to take your business to the next level this year?  Get it NOW:

Here are some sign holders we’ve found that goes well with the flyer.  Shop here.

The local sweets company makes the pub’s list of best pies

High 5 Gets a Piece of the Bon Appetit.

According to Seattle Met, you can find one of the top rated pies right here in Seattle.  At the Fuel Coffee locations.

Time to check it out and share your reviews!


Don’t forget to be our Fan on Facebook.  You can either go to or Go to and click on Like in the FB box.

Judy’s Book and Facebook

We’ve been testing this for a while but we are happy to say that now you can log in with your Facebook account, if you don’t already have an account with us.  In addition, we’ve heard your feedback that you wanted to be able to follow your friends or people that seem to go to interesting adventures.  Now, you can follow them and get updates whenever they log their adventures!

We hope that you like what we’ve done and help us to spread the word.

It all started with Judy keeping her own little book of local recommendations and giving her personal advice to her friends and family when they were in need.  We wanted to give everyone the opportunity to build your own community around your interests, passions, and activities.  We are the Social Search engine providing you the reviews, recommendations, and deals that are relevant to you, based on your social and relational network.

What’s that square thingy? – Give it a Snap!

What the snap are Featured Places?

We thought you might have been wondering, since our new Featured Places window stickers with “snapable” barcodes may be popping up all over your neighborhood at your favorite spots. Yes, those great little family run businesses just around the corner that make your neighborhood great. To help make it easier for you to recognize these businesses, Judy’s Book recently launched Featured Places: a special badge of honor given only to local businesses that the Judy’s Book community has deemed worthy to receive recognition for being so great. Sent only to the most favored businesses (and only those in the Seattle area so far), these badges take material form as special window decals to help businesses proudly announce their badge of honor to the world.

The smarts behind the snap
The Judy’s Book Featured Places badge is a window decal that isn’t just another fish in the sea of window stickers (e.g. accepted credit cards, Chamber of Commerce awards, etc).  This sticker actually allows you to interact with it. Featuring the new 2D barcode technology, it can instantly be “read” via mobile devices.  So if your mobile phone/PDA is equipped with a built-in camera and special software, it can decode the contents of the barcode and instantly take you to a mobile page that displays Judy’s Book information about the business. Pretty snappy, huh?
Wondering which phones carry this 2D barcode “snap” technology? So far, we know that the iPhone and Google’s Nexus One phone support the technology, should users choose to download the app.  We’ve personally tested these free apps and can confirm that they work.

These are the apps we recommend (feel free to add your own recommendations in the comments section):

  • NeoReader (iPhone)
  • QuickMark Mobile Barcode (iPhone)

More about the 2D barcode technology >>

So…why should I give a snap?
Here are a few examples of what you might see when you “snap” the barcode of the Featured Places window decal.  This list may change as we continue to improve and tweak as we hear feedback and come up with new creative ways to solve problems:

  • Basic business details and contact information
  • A link to the business Web site, and other useful information about the business
  • What other people are saying about the business (menu recommendations, preferred products/services offered, etc.)
  • Discounts and promotions that the business is offering.  (Perhaps if you go in now, you’ll get an entrée for free?)
  • Information about complementary nearby businesses that might be a good next stop after visiting the current (Just had a great meal at this restaurant? How about a frozen yogurt at the stand around the corner?)

So the next time you see a Featured Places sticker, start snapping!

How come my favorite spot isn’t a Featured Place?

As with all things at Judy’s Book, Featured Places is about helping locals identify the most favored businesses, according to their fellow Judy’s Book fans. In short, the business has to be liked by its customers. (FYI, businesses are not limited to restaurants and bars – doctors, dentists, florists, real estate agents, and businesses in many other categories have been selected for this too.)

  • The Judy’s Book digital badge is displayed on the business Web site or blog.
  • You – the business’s best customers –  are actively talking about this business in online communities such as Facebook, Twitter, and, of course, Judy’s Book.
  • The business is being searched for online by many people.
  • The business upholds honest and ethical practices, even with simple things such as ensuring that the business name, address, and other contact information is accurate in its Judy’s Book profile.

In sum, the more buzz we pick up about a business, the more likely it is that it will be nominated to receive a Judy’s Book Featured Places window decal.  Our goal with the window decals  is to encourage consumer confidence in local businesses and help great businesses thrive.

Want to help get a local business nominated for a Featured Places badge? Start creating buzz about them on Judy’s Book!

More on the Judy’s Book Featured Places: The Technology

As mentioned in an earlier post, Judy’s Book recently started sending local businesses Judy’s Book Featured Places window decals. These fancy decals are no ordinary window sticker, so we thought they deserved their own blog post to help explain the technology behind them.

The decals contain 2D barcode technology (QR Codes), which means that data is encoded in both the height and width of the barcode symbol (unlike regular one-dimensional barcodes), and the amount of data that can be contained in a single symbol is much greater than that stored in a one-dimensional barcode. In fact, thousands of alphanumeric characters can potentially be placed in a single symbol the size of a large postage stamp. So, the advantage of using 2D barcodes is that a large amount of easily and accurately read data can be associated with the item to which it is attached (in this case, a window decal).

When passersby have phones or PDAs that can read these barcodes, they can “snap” the barcode on the window decal and their phones/PDAs will uncover a secret message behind the code.  This allows the phone to display useful information about the business, including new information that the business owner could choose to add if they’d like. For example, they can tell readers about a clearance sale that’s starting tomorrow, even if they’re passing by the store today.

You may be wondering which phones carry this 2D barcode “snap” technology. So far, we know that the iPhone and Google’s Nexus One phone support the technology, should users choose to download the app.  We’ve personally tested these free apps and can confirm that they work.

These are the apps we recommend (feel free to add your own recommendations in the comments section):

  • NeoReader (iPhone)
  • QuickMark Mobile Barcode (iPhone)


We are still rapidly expanding this project and would love to get your feedback on it.  Find us on Facebook, Twitter, and of course, our blog (here).

Window decal “tech support”

Lost or misplaced your window decals? Not to worry: just e-mail us at  Please include your business information and barcode ID (if applicable).  Our team will verify the information and will send a replacement decal.

Want your favorite businesses to be on?

Read up on how we pick these businesses.