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Local Business: 5 Ways To Gain Online Visibility!

Every local business needs online visibility to thrive and grow. Let us start by bursting a myth – you don’t actually need a business website to be noticed online (more on this later!). Doesn’t matter if you sell directly through a brick-and-mortar store or operate exclusively online, your online community can become a valuable asset. Gaining visibility online is not just a strategy for attracting new leads, but it can also deeply influence your business in a positive or a negative way.

Here are 5 proven ways to improve your business’s online visibility-

 

1. Know Where You Are

Understanding the problem is half of the solution! If you get a view of what your business’s current online visibility is, you can come up with a focussed online marketing strategy. Either find out manually on what directories your business is listed, or use a tool that will show you how your business is listed online. At the end of the day, it is important to first understand the current problems and then come up with solutions!

Here’s Your Motivation – Do You Really Need to Clean Up Local Citations?

Tools We Suggest – ListYourBusinessOnline

2. Maintain a Consistent Social Media Presence

We know!! Small business owners often work hard and work alone on a day-to-day basis to manage operations and business, managing a constant presence on social media can be quite a hassle. Social media helps you widen the business reach, engage with audience and create loyal followers. Start by posting interesting & informational content on a regular basis and engage with the community.

Here’s Your Motivation –  8 Small Businesses that Made it Big with Social Media.

Tools We Suggest – HootSuite, Buffer, StartAFire

3. Get Listed Locally

As a local business, one of the major challenges that you will face is attracting new customers. People are turning to the internet to find business recommendations and including your business in an online directory is one of the sure shot ways to get noticed. This is especially important for businesses that don’t have a website. Adding your business to online directories like Judy’s Book is an easy but time-consuming task. We suggest you to use a citation builder tool to help you with building and managing business listings.

Here’s Your Motivation – Finding the Right Citation Builder

Tool We Suggest – Synup

4. Manage Online Reviews

Online reviews are important for a number of reasons; It affects the purchase decisions of consumers and it influences your local search engine rankings. As search engines strive to build the best online experience for users, online reviews have become more and more important. According to Moz’s local search ranking factors, online reviews make up to 10% of how search engines calculate the SERPs. To summarize it all, having more positive reviews = better search engine rankings for your business.

Here’s Your Motivation – Crafting the Best “Review Us” Pages

Tool We Suggest – Review Handout Generator

5. Make Local SEO Work for You

Local SEO is not dropping brochures through letterbox or featuring an ad in a local paper. While other marketing methods reach out to people who may or may not be interested in your service, local SEO helps you reach out to local customers when they are looking to buy your service and are ready to buy it!

If you are running a cafe in LA, wouldn’t you like it if your business comes on top of search engine results when someone searches for “best burgers in LA”? Local SEO helps you do just that!

Here’s Your Motivation – Local SEO: How to Rank Your Local Business

Tool We Suggest – Local SEO Checklist

KidScore iPhone App

We’re excited to announce the launch of our new KidScore iPhone app.

KidScore screens

 

  • The new app will allow users to quickly find the most kid-friendly places nearby.
  • Save favorites to their book for later reference.
  • View pictures, read/write reviews, and much more.

Check it out by downloading from the App Store.  https://itunes.apple.com/us/app/kidscore-parents-at-glance/id971286351?mt=8

Judy’s Book to give back $250,000 on Game Day

As part of the big game celebration (especially the Seahawks kicking butt) we’re helping small businesses by refunding over a Quarter Million Dollars to those who pick the winner.

Here’s the jest:

Sign your business up for a Judy’s Book plan and at checkout enter in the coupon code (“Seahawks“ or “Patriots”) for the team you think will win.  If your team wins we’ll refund 100% of the first year’s payment $239 for Basic Plans and $959 for Pro.

Seahawks 12

To Learn more and view rules go to www.judysbook.com and follow the links to the business owner page.

Game on,

The Judy’s Book Team!

Free Schtuff for Small Business Saturday

Judy’s Book is supporting Small Business Saturday by giving business 2 months free on our Basic business listing services.  Gain customers by turbo charging your review strategy with tools for controlling your profile, engaging customers, improving your results in search engines, and displaying ads on your competitors pages.  Simply go to www.judysbook.com/biz and use the coupon code Smallbizssat at checkout.  Your account is risk free with no obligation to continue after the 2 months.

Plumber

Owners- Remember to set your calendar to visit Judy’s Book before you open on Saturday.

Show Your Ads on Competitor Profiles

We’ve just rolled out the ability for businesses to setup and show their ads on competitor pages in the same city and category.  Every basic or pro listing on Judy’s Book comes with 500 free impressions included.

Judy's Book includes ad impressions in your premium listing.

Judy’s Book includes ad impressions in your premium listing.

Every basic or pro listing on Judy’s Book comes with 500 free impressions included.

Judy's Book owner dashboard

Judy’s Book owner dashboard

judys book ad on competitor review

competitor ads referals

For a limited time get 25% off all yearly plans to test out this new feature.  More at www.judysbook.com/biz

PlaceFull Partners with Judy’s Book to Help Merchants with Online Booking

SEATTLE, Wash., (August 12th, 2014) — Two Seattle startup companies, PlaceFull.com and Judy’s Book, have partnered to help small businesses get discovered and booked online. The online booking website PlaceFull.com is rolling out 11 new directories of over fifty thousand merchants to help Judy’s Book consumers get booked online. This will enable consumers to search businesses online and book anytime, anywhere using PlaceFull’s booking engine.  As part of the partnership, PlaceFull will enhance its pages by displaying Judy’s Book reviews (currently over 1.2 million) on business listings to its consumer audience. PlaceFull announced its new directories seeded with data from Judy’s Book will feature a multitude of professional service providers, such as Photographers, Home Inspectors, Artists, Carpet Cleaners, Painters, Window Cleaners, Roofing Services, Gutter Services, Garage Door Services, Pet Services, and Handyman Services. All merchants in the directory will have a dedicated page, which includes three referral listings, images, reviews, business information, the merchant’s Yelp Reviews and the merchants Judy’s Book Reviews. The merchant will then have the ability to convert their referral listing to real-time bookable listings to make it seamless for consumers to book instantly online. PlaceFull also announced that merchants that sign up for PlaceFull get full access to PlaceFull’s online booking capabilities (dashboard, calendar, free mobile app, credit card reader and more), which includes immediate booking on their website and Facebook page.  In addition PlaceFull merchants will have the option to enhance their Judy’s Book profile and drive more referrals to their online booking page. General Manager of Judy’s Book, Ali Alami said, “Many of our merchants are looking for a complete booking solution while our consumers are looking to save time and book on the go. This partnership with PlaceFull fills this need by providing 24×7 online and mobile booking capabilities to help our merchants grow their revenues while removing friction in booking for our consumer users.” Founder and CEO of PlaceFull, Ryan Hamlin said, “We are excited to partner with one of the leading Social Search tools available to consumers today to search, review and now book events, activities and services online, in real-time. PlaceFull.com is an online booking service that allows small business owners to create and publish bookable listings online, delivering ultimate convenience for both merchants and consumers. Its newly unveiled mobile application with credit card reader allows business owners to take bookings online, in-store, and on-the-go. Judy’s Book is the Social Search tool that brings the trusted scoop on local places. This Seattle, WA startup has grown to more than one million monthly pageviews and over 600,000 members.  Judy’s Book features local reviews, recommendations, and Kidscore on kid-friendly businesses, making it easy to share places with friends and family.

Judy’s Book Partners with GoDaddy to Help Local Businesses Get Found

We’re excited to announce that Judy’s Book is working with GoDdady’s Locu team on the launch of Get Found.

How many times have you tried to contact or visit a local business only to find out their phone number or physical address is out of date? Using GoDaddy Get Found, businesses can publish critical information like location, phone number, hours-of-operation, as well as service lists, menus and photos on search engines, social media, top local sites and mobile apps. Additionally, having updated and accurate information across various popular websites increases a customer’s visibility in search engine results.

GoDaddy Web Scanner Results

As part of the agreement Judy’s Book will ingest new listings and updates to existing listings from GoDaddy and display eatery menus on Judy’s Book and KidScore.  GoDaddy is also calling the Judy’s Book API from its Get Found tool that allows business owners and managers to quickly view their listing information across popular sites to ensure correctness and easily submit corrections to top sites.

KidScore with locu menu

This is a great example of tools small business owners can leverage to save time and drive more business while giving consumers more power to make decisions.

Ali Alami

General Manager (Interim CEO)